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Brazilian Keratin Blow-Dry ‘formaldehyde free’

The Brazilian Keratin Blow-Dry takes between 2 to 3 hours, depending on length, hair condition and thickness. It does require redoing approximately every 2 to 4 months, depending on the individual’s hair type and preferences. Regular treatment helps to blend treated hair with the natural growth of hair. It doesn’t use strong chemicals to open and close the hair cuticle in an effort to straighten it. Keratin is a natural substance which comprises 88% of your hair. It penetrates your hair repairing internal damage and coats it preventing further damage. The results are soft, shiny and straighter hair. The Brazilian Keratin Blow-Dry is excellent on all types of hair and chemically treated hair (bleached, hi-lights, coloured, permed, relaxed or previously straightened). It is excellent for getting rid of curly, frizzy, damaged, unhealthy and mistreated hair. Although often referred to as a straightening treatment, the Brazilian Keratin Blow-Dry is extremely versatile. For those who want to keep or enhance their luscious curls, the Brazilian Keratin Blow-Dry can work to your requirements whilst still repairing any damage and unwanted... read more


    OLAPLEX is a single active ingredient, designed to reconnect the disulphide bonds broken by the process of permanent hair colouring and lightening. OLAPLEX is free of silicones, oils, aldehydes and parabens. So who is olaplex for? Literally, everyone! There is not one person that I wouldn’t recommend Olaplex to. Everyone should be using it, it is honestly a huge innovation for the hair industry. The way it works is by multiplying bonds in your hair to help mend any damage within the hair strand. What that means is that Olaplex will never over proteinase your hair like some deep conditioners have the ability to do when you over use them. They have tested Olaplex on every type of hair and it is a success every time. What are the Long Term Effects? Olaplex does not “build up” on your hair, there will be no problems trying to colour or lighten over hair that has used Olaplex. If anything, it will help the process to less damage to your hair. Also, the ingredients in Olaplex help to link the broken bonds that cause damage in your hair, which makes for stronger and healthier hair.    ... read more

BHB Our Story

   Our Story The Brazilian hairdresser, Elza Peteln, arrived in London more than 10 years ago and, with professionalism and dedication, founded the salon Brazil Hair & Beauty. Specialising in hair extensions and with experience gained from courses, including that of Great Lengths, taken in Greece, Portugal and England, Elza has served both the Brazilian community and British clients since 2001 and, through her London salon, she now sells hair of the highest quality. The beginning – born in Valença, Bahia, Brazil, Elza started working in the field of beauty when she was still very young.  She did courses, first in manicure and then hairdressing and worked in both fields until in 1996 she opened her own salon, called Top Notch, in the district of Pituba in Salvador, Bahia.  Looking for new challenges, she moved with her English husband to London and started attending clients in their own homes.  Such was the demand for her service that, with help from her hearted friends Janaina and Gilberto Silva, she set up another salon near Leicester Square in 2006. While the location was excellent, space in her West End salon was very limited and, in October of 2013, Elza moved her salon to much larger and more comfortable premises in Willesden Green in north-west London.  The expansion of her business, in partnership with her husband, James and her daughters Sandra and Telma, resulted in a stylish modern salon with a team of highly qualified Brazilian professionals offering all the latest treatments and novelties in the hair and beauty sector of the market. All this in an atmosphere of care and comfort that... read more